About Syndi Seid



Syndi Seid is a known world's leading authority on international business protocol and social etiquette.

Headquarters

Advanced Etiquette is based in San Anselmo, California, a suburb of San Francisco.

Over the years, affiliate offices have been established in Beijing, China and Chennai, India.  


No matter where you are, Syndi enjoys traveling the world to bring her unique style of empowering senior executives, business professionals and company employees, to overcome fears and insecurities, to gain poise, confidence, and authority in any business and social situation, anywhere in the world.

Media

Syndi is blessed with being called upon regularly to appear in media outlets all over the world.

As a renowned etiquette expert, Syndi is regularly called upon for quotes in multiple media outlets throughout the world.  

She has been featured on ABC’s "Good Morning America," CBS’ "Eye on America", APM’s/NPR's "Marketplace", LinkedIn Lady, KQED, KGO, CBS radio stations; and in "USA Today" and "China Daily."

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Clients

Clients and customers come from all over the world, from small to Fortune 500 companies, professional and community organizations, and individuals wanting to master the skills of etiquette to advance and enhance their careers and life.  

Major companies such as Hewlett-Packard Worldwide, Sprint International, Ernst & Young, Hilton and Marriott Hotels, and the Miss Universe Pageant trust Syndi to train their staff to avoid social faux pas that could lead to major business and political blunders with clients… and among co-workers.

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Click to view Success Stories from happy clients and customers.

Books

Syndi has authored three books with a new series of e-books on its way in 2021. 

To learn and receive a copy of Syndi's books, click here to see the special Lifetime Book Sale now available while supplies lasts.  

Credentials 

Syndi is the first Asian graduate of the two most prestigious schools for etiquette and protocol.  

As a graduate of the equivalent of Harvard and Stanford schools for etiquette --- The Protocol School of Washington, in D.C. and The Emily Post Institute. Syndi has earned their highest levels of certifications, including being a Certified International Protocol Officer, Level 1.

Background

By Asian standards, Syndi is a  4th generation Chinese American.  

It was Syndi's great-grandfather who first stepped on American soil and settled in San Francisco, California. Syndi was born and raised in San Francisco where she lived until the age of 24.  She then embarked on adventures traveling and sojourning all over the world. Today, Syndi lives in San Anselmo, California. She regularly states, 'It's all Ron's fault" Advanced Etiquette was created.  Ron Hildebrand was Syndi's beloved husband of 31 years who passed away in late 2021.